WHO WE ARE

SUPERB VISION is a global multidisciplinary company with a vertically integrated business model that has been designing, producing and distributing eyewear through its own and independent brands since 2000.

For 25 years we have been committed to authenticity, creating unique designs that not only complement, but also express the personality of the wearer. Our key to success has been this: combining innovative design and superior quality to deliver frames that make a true style statement.

Our vision is to continue to connect with people around the world who share our philosophy, creating a global community that defies convention.

OUR VALUES

Proprietary and independent brands

Our creations are recognisable by their essence and are a fusion of shapes, materials and colours. Behind every pair of glasses there is a story made up of a lot of knowledge, expert hands and captivating phases.

It all starts with an idea that materialises, with the utmost care and attention paid to every stage of production.

Our partners

An international network to feel at home with a presence in more than 50 countries worldwide, 2 sales offices, more than 55 independent distributors and we are present in 2500 opticians’ shops. Our strength is a wide and global distribution network. We are proud to be chosen by thousands of customers every year.

Personalisation

We listen to what you tell us, adjust our products according to your feedback, and create something that will not only make you look good, but also make you feel good.

Value Chain

1. Research

We analyze market demand and forecast consumption and trends.

2. Design and Development

Each collection follows an idea that takes shape through the analysis of forms, materials, and palettes, culminating in prototype creation.

3. Production and Quality

We collaborate with leading suppliers to ensure high-quality standards.

4. Logistics and Distribution

We oversee every stage to ensure logistics chain efficiency.

5. Warehouse

We maintain safety stock to meet sales goals without interruptions.

6. Marketing

Each brand has its own communication strategy.

7. After-sales Service

Our after-sales service provides prompt support for spare parts and warranties.

8. Analysis

We send monthly reports to our agents to refine strategies and increase sales.

modelo de negocio

years

brands

international exhibitions

designed glasses

glasses Produced

our DNA

More than 8,300 days have passed since we started working, almost as many as the glasses we have designed since then.

A story made up of numerous chapters, with different protagonists and a single mission: to produce glasses with unquestionable quality, offering an unrivalled experience and perception of the product.